Buddha You Run
PR and event management (2015)
Po Lin Monastery organised its first-ever trail run Buddha You Run in November 2015. In order to create awareness, PR for Good arranged a press conference on the event to announce the event details and get across the non-religious, strategic message through strategic media pitching efforts.
We generated media coverage in TVB Jade newscast, print media (lifestyle and parenting) and on sports/running websites and fan pages.
Photo journalists from Apple Daily and SCMP were attracted to the photo call on event day.
A glimpse of media coverage:
TVB – 逾千人參加寶蓮禪寺越野跑 (2015-11-05)