Buddha You Run 2018-08-15T03:44:09+00:00

Project Description

PR and event management (2015)

Po Lin Monastery organised its first-ever trail run Buddha You Run in November 2015. In order to create awareness, PR for Good arranged a press conference on the event to announce the event details and get across the non-religious, strategic message through strategic media pitching efforts.


  • We generated media coverage in TVB Jade newscast, print media (lifestyle and parenting) and on sports/running websites and fan pages.

  • Photo journalists from Apple Daily and SCMP were attracted to the photo call on event day.

A glimpse of media coverage:

Project Details