Project Description

PR and event management (2015)

Po Lin Monastery organised its first-ever trail run Buddha You Run in November 2015. In order to create awareness, PR for Good arranged a press conference on the event to announce the event details and get across the non-religious, strategic message through strategic media pitching efforts.

Results:

• We generated media coverage in TVB Jade newscast, print media (lifestyle and parenting) and on sports/running websites and fan pages.

• Photo journalists from Apple Daily and SCMP were attracted to the photo call on event day.

A glimpse of media coverage:

• TVB – 逾千人參加寶蓮禪寺越野跑 (2015-11-05)

• Apple Daily – 【李八方online】釋智慧退休 佛學博士做寶蓮寺方丈 (2015-11-06)

• Oriental Daily – 政情：今日你上鏡：健釗長老「佛你跑」 (2015-11-08)