Project Description

The Conservancy Association – ECO RANGERS Orienteering Competition (May – December 2015)

PR for Good provided PR and fundraising support for the Conservancy Association’s first-ever orienteering fundraising event. The outdoors event which combines the quizzes and hunt-and-catch the environmental monsters is a physical challenge, a battle of wits, and an educational activity that enhance understanding of the threats to Hong Kong’s ecological conservation.

We managed to solicit a corporate sponsor for the event, and engaged Sammy Leung as the Ambassador of Eco Rangers, who helped spread the messages through his network (column and social media).

Results:

• We managed to get the event covered in green living, sports, entertainment news and news feature sections, with a total of estimate media value of HK$1.5 million.

• Reinforced the relationship with celebrity supporter

A glimpse of media coverage:

• 東方日報 – 綠色先鋒：打怪獸救地球 (2015-10-14)

• Sammy’s Facebook (2015-10-17)