Media Publicity for the Launch of Responsible Pet Ownership Kit (22 June 2014)
PR for Good organised a press conference for SPCA on the launch of Asia’s first Responsible Pet Ownership Kit & Workshop. Our inputs focused on strategic messaging and media pitching prior to the event. We designed a questionnaire to gauge how parents prepared their children for taking on the responsibilities and commitments of pet ownership. We then devised messages based on the survey results and the SPCA education team’s observation on the frontier.
We succeeded to create good coverage in the mainstream media, including reporting by TVB Jade and ATV Home news on the day. News stories were run in all major newspapers on the following day.