Project Description
Hong Kong Federation of Handicapped Youth – PR and event management(2016)
PR for Good was appointed to be the PR agent of “Barrier”Fu”ree Adventure Day” which was held in August of 2016. We engaged Michelle Lo, a KOL in the video production featuring her take of an experiential challenge of One Day on WheelChair.
We arranged media interviews for Michelle to share her experience, resulting 40 counts of media coverage.
We succeeded to engage various types of media outlets, including children’s TV programme (TVB’s Thing Big遊學團), entertainment news and general news reporters to feature the event.
A glimpse of media coverage: