BACKERSTORE – PR & Marketing Communication (YYYY?)
Backers is a first-of-its-kind concept store showcasing crowd-funded, innovative lifestyle products. PR for Good advised Backers on brand communications and provided media publicity service which result in dozens of online and print media stories featuring the launch of the store, co-founders’ story and its star products. We also connected the store to several local upcycling product innovators whose products were added to Backers’ product list.
A glimpse of media coverage:
Next Magazine – 唔使驚爛尾 眾籌產品摸完先買 (2016-08-02)
unwire.hk – 買 Kickstarter 嘢唔驚俾人呃！香港首間眾籌概念店 Backers 正式開幕 (2016-07-08)