Make-A-Wish Hong Kong – communication campaign “20 Years Of Life-Changing Wishes” (March – May 2018)
We engaged 20 opinion leaders who work for/with children to become Wish Ambassador in the “20 Years of Life-Changing Wishes” campaign celebrating the 20th anniversary of Make-A-Wish’s operation in Hong Kong.
We conducted interviews with showbiz celebrities Niki Chow, Anita Yuen and Sammy Leung, heads of Make-A-Wish Hong Kong, musicians, illustrators, medical professionals and magicians, and wrote up personal stories on making wish come true as well as their endorsement of Make-A-Wish’s mission.
By doing this we helped Make-A-Wish Hong Kong engage new supporters and leveraged their networks to spread the strategic message. We generated more than 12 counts of quality media coverage getting across the strategic messages through media pitching .
A glimpse of media coverage:
- 願望成真基金助骨癌少女圓夢 （要聞港聞）
- 血癌病童 願望成真 免費去睇世界盃