BACKERSTORE – PR & Marketing Communication (YYYY?)
Backers is a first-of-its-kind concept store showcasing crowd-funded, innovative lifestyle products. PR for Good advised Backers on brand communications and provided media publicity service which result in dozens of online and print media stories featuring the launch of the store, co-founders’ story and its star products. We also connected the store to several local upcycling product innovators whose products were added to Backers’ product list.
A glimpse of media coverage: