Jabbok – Smart Phone Donation Campaign & Communications (Apr-Nov 2016)
PR for Good was retained as the PR agency of Jabbok Charitable Foundation from April to November of 2016. During the service period, we supported Jabbok to launch “Smart Phone Donation campaign” to collect second-handed smart phones for blind people living in poor areas of the mainland China.
We revamped the content of Jabbok’s website and enhance the accessibility of its online fundraising facilities. Also, we lined up several media interviews with its Founder, Edward Yip, to help build Jabbok’s profile as a not-for-profit entity using technology to empower visually impaired people.
A glimpse of media coverage:
蘋果日報 – 八方人物： 賑災盲俠化身小天使助孩童 (2016-05-11)
明報 -事業高峰失最後一隻眼 葉炳釗 為同路人找回「視力」(2016-04-27)
AM730 -智能手機助外出定位 視障者生活更獨立 (2016-07-21)
都市日報 -助盲人尋Phone 冀生活無障 (2016-07-21)