PR retainer service (Jun 2017 – July 2018)
PR for Good provided the integrated PR & communication service to DoctorNOW NEEDS with an aim to help the social enterprise build its public profile and brand awareness.
We gave advice on brand communication, and revamped the contents of its website. Efforts were concentrated on media relations – we pitched /handled more than 20 media interviews with electronic, print and online media including TVB Pearl Report, Bloomberg Business week, Government Information Service and more.
With the view to enhance its visibility and reputation, we helped DoctorNow NEEDS conduct a survey on the medical need of elders living in old age homes, and then announced the survey results at a media briefing that generated 5 counts of in-depth news reports. PR for Good also supported the social enterprise in funding application to various funding bodies, speaking engagements, and entry in Social Enterprise Award and Social Enterprises Research Academy Fellowship Programme.